The new PUMA Day Zero collection takes inspiration from the threat of water shortages. It is designed in collaboration with the fashion students of Central Saint Martins. This collection features multifunctional pieces with utilitarian features – inspired by a potential future where humanity must scavenge for resources. Graphics are inspired by Cape Town water usage maps. Un-dyed materials are paired with fabrics that have been sustainably dope dyed or digitally printed, drastically reducing the water used to create this collection.